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Mozilla debuts new Firefox first run page

September 6th, 2007

You know that web page you see when you start Firefox for the first time? If you are a long time Firefox user, maybe you don’t remember it and haven’t seen it in a long while. But it happens to be very important for Mozilla’s goal to increase user retention, so a team was formed to improve the previous version and create a new one that highlights a small number of Firefox features: the search bar, extensions, security and tabs.

I guess everyone has its preferences but I am not sure if tabs should be the first one listed. If it’s interpreted by the first time user as “this is our most innovative feature” and he happens to be an Internet Explorer 7 users, we can probably count him out. I think the spell checker and session restore (even if just mentioned as a tabbed browsing sub-feature) could do a great job in capturing new users’ attention.

John Slater, Mozilla Creative Director, says it is just the first in a series of tries so we’ll see how this goes on.

Via Mozillalinks.org

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